Become a Pure Latitude member

In exchange for a monthly fee and a 12 month commitment, we offer you access to an entire fleet of motor and sail boats, as well as RYA training courses, events and races.

Our club consists of a diverse range of members, from developing sailors right through to experienced skippers. If you’re passionate about boats, come and join us.


True flexibility to suit your lifestyle

Pure Latitude is the ideal way to build your skill levels, explore many boating adventures and enjoy the feeling of sailing your own boat. In fact, whichever boat you desire.

We pride ourselves on the excellent availability of our boats, even during the busiest months, which ensures a great membership experience for everyone.

Our sail and motor fleet includes premium brands such as Axopar, Dufour, Hanse, Beneteau, Jeanneau and X-Yachts, and continues to expand.

How our unique points system works

We’ve devised and refined a unique points system that means fair and flexible access for all members.

Simply buy a specified number of points and then spend them however you want on boats, training, skippers, crew events, yacht racing – the choice is yours.

With Pure Latitude you build your own membership.


How many points do you need?

Use the slider below to the see the typical usage volume for your budget. The more points you buy, the better value they are.


  • 360 12 days £475
  • 540 18 days £675
  • 810 27 days £875
  • £475 1
  • £675 2
  • £875 3


Annual points:


Typical annual usage:

12 days

Monthly cost:

£ 475 /monthly


Annual points:


Typical annual usage:

18 days

Monthly cost:

£ 675 /monthly


Annual points:


Typical annual usage:

27 days

Monthly cost:

£ 875 /monthly

How will you spend your points?


Bigger boats use more points, as do Fridays, weekend days and bank holidays. The boats you skipper and the days you choose determine how you spend your points.

The average boat cost per day is 30 points so a 450 point plan typically provides around 15 days a year.


Enjoy a wide range of private training options through which you can develop your skills – either 1:1 or with your own family and friends onboard.

For private training you pay for the boat with points and add instructors at 22 points or £295 per day.


Shared events are a great way to upskill, meet other members, go racing, gain an RYA qualification or just enjoy doing new things on the water.

Daily event prices range between 15-30 points per person depending on boat and group size.

The constraints of my job often prevent me from planning time off in advance but luckily the system caters for last-minute decisions so, if work allows and the weather is looking great, I can book a boat, leave my office that evening and be on board within an hour


How to join Pure Latitude

Call 02380 001234 to discuss which membership plan is right for you.

Many prospective members also like to book a visit to see the boats and meet our team. There’s no hard sell – our boats do the talking!

How it works

Can I use all my points to go boating in a single month?

No. A key facet of any shared use scheme is the ability to get boat at times that suit you – thus we carefully manage supply and demand to ensure good availability for all. Our seasonal booking calendar is an important tool in achieving this. Annual membership points are allocated equally across three seasons (4 month blocks: High = May-August, Mid = Mar-Apr & Sep-Oct and Low = Nov-Feb) and are best used in the season to which they are allocated.

Can I use a boat from any Pure Latitude base?

Yes, enjoying access to different boats and locations is a key part of what makes our model unique. To help us manage availability, we ask you to nominate the base from which you plan to do most of your boating. You can still use other Pure Latitude bases but this 'off base' usage is capped at one third of your total point allocation.

When I book a boat, how long is it available to me for?

When you book a boat for a day, it is available to you for a 24 hour period. So if you book for a Saturday, it is available to you from 7pm Friday until 7pm Saturday.

Members can book anything from 1-8 consecutive days in a single block, so overnight stays and multi day trips are a popular choice with our members.

Does the size of the boat, or the days I go boating, affect which is the right plan for me?

Yes, bigger boats cost more points as do Fridays, weekend days and bank holidays. If you're planning to use our biggest boats and or mainly go boating at weekends, then we recommend a larger plan. Click on the blue 'view daily point charges' button above for further details.

Can I customise my plan to fit me?

Absolutely. Our standard prices cover the needs of most members but we also offer bespoke options for anyone who wants something just a bit different.

What is the length of the contract commitment?

Our standard contract duration is 12 months.

If I renew my membership, what happens to any unused points from the previous booking period, season or year?

Points cannot be carried over. We commit to a high level of fixed cost based on the demand that members sign up to and this cost is largely unaffected by usage. Membership is like ownership in this sense - but substantially cheaper and with more flexibility.


Is there a club joining fee?

Yes, There is a one-off club joining fee of £995 which applies to all new members and anyone rejoining after a break in membership.

Are there any extra costs?

Your membership includes fully equipped and maintained boats, home berthing, insurance, access to our event programme and much more. Additional charges apply as follows:

Fuel is included on sailboats and riverboats but metered and charged on motorboats.

We make a charge per engine hour run. Sailboats £6/hour, riverboat and smaller motorboats £12/hour and larger motorboats £18/hour/engine.

Skippers are available at 20 points or £270/ day

Accessories such as dinghies, outboards, spinnakers plus cleaning and catering options are available at extra cost.

Can I save money by paying annually?

Yes, annual payment in advance brings a 5% discount.

Am I insured?

Yes, all boats are insured for accidental damage. Members are liable for repair costs up to a maximum of £2500.

Can I share my membership with a friend?

Yes, we offer joint memberships at the extra cost of £50/month for each additional member that has independent booking access to the account. Get in touch to find out more and discuss whether this is applicable to your situation.

Can I buy through my business?

Yes, we offer corporate memberships. Call to discuss how we can tailor a membership for your business.

Do you have ownership plans?

Yes, we offer bespoke arrangements for owners which can dramatically lower your cost of boating. Get in touch for details.

Safety and competence

What safety standards do you operate to?

It goes without saying that safety is paramount and we believe our standards to be amongst the highest in the industry. All our boats are MCA coded so carry all the required safety gear and indeed exceed commercial standards in many areas. We operate a proactive maintenance programme with frequent and regular inspections.

What qualifications or experience do I need?

We recognise that qualifications are only an indicator of proficiency and our members have a wide range of experience levels and hold a variety of formal qualifications. In short, we require you to demonstrate a basic competence in skippering the boats you wish to use. For both our sailing yachts and motorboats, the guideline minimum is RYA day skipper theory and practical certificates plus 5 days skippering experience in UK tidal waters. For outboard driven powerboats the minimum requirement is RYA Powerboat Level 2, plus 2 days skippering experience in UK tidal waters.

Remember that, whatever your experience, we can provide the necessary training to get you to the required level of competence.

How do I become familiar with the operation of the boats?

When you first join, we want to get you on the water as quickly as possible. If you have relevant skippering skills and experience, we'll arrange for you to join one of our club competence assessment days. If you need to undertake some training before you start skippering, we simply schedule the assessment day to run following completion of the training. Whichever route you choose, we'll also ask you to familiarise with club processes and procedures via a zoom call and our online member portal.

When you are ready to expand your range of boats, you can self induct or we’ll conduct an assessment/ provide further training as appropriate. Rest assured, we will always streamline your journey through our competence process to fit your previous experience.

I'm a qualified day skipper but want to improve certain skills with further training. Is this included?

Yes, and it's a very popular service. Booking an instructor to help you improve specific key skills, complete an RYA training course, upskill on a new boat type, or get you and your crew working efficiently together can really help your boating become more enjoyable. Instructors are charged at 22 points or £295 per day.

Alternatively, you can join any of our training events - ideal for upping your game across a range of specific key skill areas. See our event calendar for more details.

I'm new to boating. Do you offer RYA training courses?

Yes, we are a recognised RYA training centre. To become a competent and confident skipper we offer a mentored training plan which includes experience building, your RYA day skipper qualification and a number of days skippering the boats. Get in touch for full details.