Our sharing model

Better than boat ownership

When you consider that the average privately-owned sailing yacht or motor boat is used no more than fifteen days each year, it makes total sense to think about more efficient ways to get out on the water.

Founded in 2007, Pure Latitude has been about building a sharing model that delivers greater flexibility and variety than single boat ownership.

Members have access to a range of boats and locations. It’s like owning your own fleet, but without the initial outlay and ongoing hassle.

As a boat owner, I knew that one boat is never really enough! I wanted different boats for different occasions and to cast off from different locations without having to relocate my boat every time.

From the outset, I envisaged a sharing model that provides more flexibility than boat ownership. I was also drawn to sharing as a sustainable way to promote boating – by reducing the environmental impact of what I loved doing, without losing any of the joy.

Martin gray, Pure Latitude Founder

how it works

A sharing model for everyone

With 15 years of evolution, the Pure Latitude model delivers exceptional short notice availability and excellent booking flexibility.

While promises of unlimited booking and cancellation may sound attractive, such policies harm wider availability for the majority of members.

Built on experience, the Pure Latitude model ensures we deliver fair access and boats when you want them.

Our core principles


Choose from an entire fleet

Choose from an entire fleet of sailing yachts and powerboats each time you book.

Lunch at your favourite beach restaurant is easier in a powerboat. A weekend away with family and friends is more fun on a yacht. If you like to race, you’ll need something more performance oriented.



Book a boat when you want one

Being able to get a boat when you want one is at the heart of our continued success.

Built on experience and careful management of the supply and demand of boats, our sophisticated model ensures we deliver fair access and boats when you want them.



We enhance our members training journeys by sharing knowledge and support as well as boats.

Our tailored training packages are really versatile and can include anything from bespoke tuition to RYA courses and shared key skill days to more adventurous cruises and yacht racing.




Our range of on the water events are an enjoyable way to try new things and get afloat in a sociable environment.

Club membership provides you with the opportunity to get afloat with like-minded boaters, talk through experiences and learn from each other and the Pure Latitude team.


“The boats are immaculate, membership is flexible and the events offer incredible variety… We didn’t want the hassle of owning our own boat or the substantial running costs so choosing Pure Latitude boat share was a no-brainer”

Jacqui, MEMBER SINCE 2019