Our unique sharing model
Sailing together since 2007
Before I founded Pure Latitude, my work involved trading global network capacity for telecoms. Telecom networks are all about throughput, efficiency of use, asset values and return on investment. I saw my investment in a 40 foot boat the same way.
When you consider that the average privately-owned sailing yacht or motor boat is used no more than fifteen days each year, it makes total sense to think about more efficient ways to get out on the water.
As a boat owner, I also knew that one boat is really not enough! I needed different boats for different occasions and wanted to cast off from different locations without having to relocate my boat every time.
I knew from the outset I wanted to build a sharing model that delivered greater flexibility and variety than single boat ownership. I was also drawn to the sharing model as a sustainable way to promote boating. It would reduce the environmental impact of what I loved doing, without losing any of the joy.
Fast forward through 15 years of growth and the core principles of Pure Latitude remain: flexibility, availability, support and community.
Martin Gray, Pure Latitude founder