Pure Latitude

Martin Gray – Founder

Martin has been sailing for longer than he cares to remember. Having raced and cruised over the years in many boats in many locations, he realised that owning one type of boat in one location is actually quite restrictive. Add in the undeniable truth that boats spend far too much time moored up in the marina, he saw the scope to create a yacht share model for like-minded sailors who want variety and flexibility in their sailing.

Martin’s business background in asset optimisation got him thinking about ways to improve utilisation. After exploring and evaluating a number of fractional sailing options, he came up with the unique Pure Latitude membership boating club model that provides flexibility and choice at the same time as making a more efficient use of the fleet. The result delivers the ideal boating experience, all at a cost level that compares very favourably to other models.

Helen Brown – Membership and Events Manager

Helen loves boating! Having relocated to Hamble to join Pure Latitude, Helen brings a wealth of event management and customer service experience from her previous role.

Professional and passionate, Helen is responsible for ensuring our members are happy boaters and a key part of this is running our busy event programme. Helen is the first point of contact for any Pure Latitude member who need some help getting afloat.

Caroline Wing – Member Solutions Manager

Caroline has worked in the marine industry for over 15 years, mostly in much warmer climates including the Med, the Caribbean and the Middle East. Initially coming from an instructor background Caroline has a wealth of experience in managing yacht operations, business development & customer service.

Looking after our newest members, Caroline is always ready to help out with any boat, booking or membership questions as well as guide you towards any training requirements.

Jon Kirby – Training Manager and Chief Instructor

Jon has over 19 years’ experience delivering RYA training both on and off the water. He enjoys sharing his love of boating with others and helping develop their skills and experience.

Working closely with Caroline and Helen he ensures that the PL instructor team deliver outstanding training tailored to meet your individual needs. Get in touch to discuss your goals and build a training pathway that will help you get the most out of your membership.

Ian Bartlett – New Business and Membership Renewals

Ian has over 15 years experience running cruising and racing boats for private owners. With this background, he understands how to maximise members time on the water. He is your first point of contact for all sales and membership renewal related queries. If you want to talk points and pricing, please call or email and he’ll be happy to help.

Roland Harper – Fleet Maintenance

As an RYA instructor, with an extensive background in yacht maintenance, Roland runs our maintenance programme with military precision. He is meticulous in his preparation of the boats and ensuring the boats are ready to go every time you arrive for a booking. He is your first point of contact for all maintenance and boat related queries.